Unique experiences. Exceptional settings.

What’s in a name?

The word Virtù, which is Italian for the word "virtue", comes from the Latin root vir meaning "man" or "hero”. Virtù signifies a skill - a mastery and leadership that is displayed in a particular field of expertise. It encompasses qualities like excellence, courage, morality, strength, and character. This perfectly represents Virtù Hospitality's brand ethos, from our bespoke design expertise to unique service offerings and the architectural splendor of each individual home or villa. For Virtù Hospitality, these qualities and this meaning translate to our commitment to unparalleled service, integrity, and distinction.

A simplified life for homeowners; an elevated experience for guests

We believe there is an unmet demand for five-star, bespoke services by homeowners seeking to simplify their lives and guests looking to elevate their vacation experience.

Guest Services

  • Villa Managers

  • Private Butlers

  • Personal Chefs

  • Luxury Charters

  • Housekeeping

Homeowner Services

  • Property Management

  • Marketing

  • Real Estate

  • Accounting & Reporting

  • Home Insurance

Reimagining the luxury vacation rental market

Partnering with property management and luxury vacation rental firms

Our plan is to assemble several luxury vacation rental and property management businesses that will provide a fully integrated service offering, including bespoke concierge services, insurance, real estate and home care consulting and other complementary offerings. This growing suite of services will be delivered through a combination of acquisitions, internally developed services and strategic partnerships.

Offering specialized services typical of a five-star boutique combined with the reach, resources and technology of a global hospitality leader

Our partners will provide access, relationships, and expertise in one or more aspects of the market, such as a particular geographical area, property management and/or vacation rental marketing, and other complementary services such as real estate, insurance, public relations, and marketing.

Reimagining the luxury vacation rental market

Our vision is to simplify and enhance the lives of HNW and UHNW homeowners and elevate their guest experience by combining an innovative suite of specialized services of a five-star boutique with the reach, resources, and technology of a global hospitality leader.

Boutique services with a global reach

Virtù aims to simplify and enhance the lives of homeowners and guests by offering bespoke services tailored to each client's unique circumstances and desires. A broad range of services, illustrated below, is the foundation upon which each client's bespoke services will be curated.

Many owners of vacation rental businesses experience challenges as they continue to operate and grow their companies.

In our meetings with business owners across a wide range of geography, size, age, and strategies, some of the most common challenges they identified include:

In creating Virtù's strategy, we have focused on addressing each of these and other impediments.  By bringing together different businesses and owners, each with their areas of strength, coupled with capital and the know-how and experience of our team, we are well-positioned to execute our plan.

The Power of Employee Ownership

Broad employee ownership has been a key driver of our success and is a pillar of our culture.  As new team members join Virtù, they are offered ownership opportunities. Becoming an owner not only offers the opportunity for wealth creation to our employees. It also leads to a shift in mindset and perspective, and provides them with a meaningful voice at the table as both members of the team and client advocates. Ownership mentality inspires creativity, initiative, and accountability. Morale improves, turnover decreases and employees are more committed to the long-term success of the business and all of its stakeholders.

Many owners of vacation rental businesses experience challenges as they continue to operate and grow their companies.

In our meetings with business owners across a wide range of geography, size, age, and strategies, some of the most common challenges they identified include:

In creating Virtù's strategy, we have focused on addressing each of these and other impediments.  By bringing together different businesses and owners, each with their areas of strength, coupled with capital and the know-how and experience of our team, we are well-positioned to execute our plan.